![]() ![]() ![]() He became particularly attracted to the Roblox platform while still in school, and began playing different types of games within Roblox. “The biggest thing that we sell vehicle packs – you can buy a tractor, a harvester and different equipment.”ĭunn says his interest in video game design began at an early age, and he began to learn bit by bit how to code and design games as he got older. “For example, we’re one of the few farming games on the platform that primarily focuses on vehicles,” Dunn said. While it’s typically free to play Roblox games, game designers like Dunn Games earn revenue by selling different features and items within the game that players are willing to pay extra enhance their playing experiences. ![]() Roblox’s most popular game, called AdoptMe, had 27.3 billion all-time visits as of 2022.ĭunn says his studio Dunn Games ranks in the top 1,000 of Roblox revenue-generating studios, with the majority of the private company’s revenue currently coming from one key game. Tracking playing time by a unit of measurement called ‘engagement hours,’ Europeans played Roblox slightly more than US-based users in early 2023, playing 4.07 billion engagement hours in the first quarter of 2023 versus 3.4 billion engagement hours for US-based Roblox gamers. Roblox has massive worldwide appeal, according to online sales and marketing data provider DemandSage. “There are multiple studios that have 100 employees,” Dunn said of some of his larger Roblox studio competitors. Many of the game studios are run by companies like Dunn’s that are around the same size or smaller, but a few independent Roblox game studios have grown in size to include a much larger employee base. ![]() Roblox, trading on the New York Stock Exchange with the ticker RBLX, is a $2.34 billion revenue online gaming platform similar to Microsoft’s Xbox, where around 66 million active daily users from around the world log in each day to play from a selection of approximately 50 million games.Īs a platform of games, Roblox relies on independent game studios like Dunn Games to develop and support the various games players can select. ![]()
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